Trending Beach Fashion This Summer

Summer is a time for new energy, warmer temperatures, and more time to spend outdoors. The warm days of summer also bring with them a new wave of beachwear. From luxury straw totes to one-piece swimsuits, the latest beach fashion trends will keep you looking good, whatever your budget. In addition to embracing this new trend, you can wear an array of stylish beach outfits this season. Check out the latest beachwear looks below to see which styles are the most on-trend.

Crochet is having a moment

In addition to creating beachwear, crochet can also add a playful touch to a shop today. Adult crochet hats are similar to baby bucket hats, with vibrant details and unique patterns. These beach hats can dress up your look and can be worn anywhere from a beach bar to a boardwalk restaurant. Beach-friendly crochet bikinis are also available. Designers from Italy’s Missoni have been producing crochet swimsuits for years, but a new crop of designers have made a splash with modern versions.

One-piece swimsuits

Stylish and flirty, one-piece swimsuits are the perfect beach fashion for hot destinations. From Mexico to Hawaii, bright one-pieces are a must-have this summer. Even if you don’t plan on going on a tropical vacation, you can still look great in a swimsuit. A tropical floral one-piece swimsuit features a tummy-control panel, deep V-neck, and multi-stripe detailing on the back. This style also accentuates curves, and users appreciate how they show off their figure. One-piece swimsuits come in a variety of tropical patterns, sizes 0-16, and 16-22 Plus.


This summer, terrycloth is a hot beach fashion trend. Originally made in 19th-century France, terrycloth is a breathable, midweight knit fabric with uncut loops that lend extra surface area. It is also known for its moisture-wicking properties. With its popularity growing, terrycloth is sure to continue to make a splash. It is an ideal material for lounging by the pool or al fresco dining.

Printed shirts

Printed shirts are a fun way to incorporate pattern into your beach ensemble without having to wear an extra neckpiece. Printed shirts are often made from wispy viscose, which makes them incredibly light and airy. Printed shirts are also ideal for showing off your tan in the evenings, and they are a beach fashion staple for any beach bum. The shirts are easy to wear and look great when paired with shorts, jeans, or chinos. To keep your silhouette sharp, wear a dark pair of chinos with the shirt.

Straw tote bags

If you’re looking for the perfect bag for the beach, consider the latest in straw tote bags. Straw totes are a great way to express your personality, and you can find all sorts of trendy styles available at affordable prices. Straw totes come in a variety of materials, from handwoven to stiffer. For a unique design, try a straw tote with raffia details and a vegan leather trim. These beach bags will be durable and easy to clean, so be sure to follow directions for washing.

Bandana scarves

If you’re tired of wearing a boring scarf on the beach, consider incorporating a bandana into your beach fashion this summer. A bandana will make your beach look uber stylish while keeping your hair off your neck. Victoria Prew, the founder of fashion rental service HURR, has some great tips to wear a bandana correctly. Check them out below. In addition to looking amazing on the beach, bandanas can also be worn with your streetwear wardrobe.