As one of the fastest-growing markets out there, the online gambling industry still has many challenges. One of the most difficult aspects for casino game providers is advertisements.
For one reason or another, gambling advertisements are not commonly welcomed by major platforms. You can face blockings, penalties, or other difficulties when trying to advertise your website on Facebook and Google Ads.
However, this doesn’t mean that online advertising casinos are impossible. Thankfully, there are many pathways you can take to make your marketing work. Here are the best tips you can implement in your future strategies.
How To Advertise Online Gambling Platforms
Use Facebook for Promotion
Although it’s pretty hard to get your ads on gambling platforms approved by Facebook, it’s still possible to achieve. There are some expectations regarding Facebook’s policies, and you can try to get the best out of it.
You can promote your casino on Facebook, if:
You have a physical business(physical casinos)
You are marketing for social casinos
You promote lotteries supported by the government
You promote a game that is entirely free to play
As you can see above, there are some expectations you can use for your benefit.
Use Google Ads for Promotion
When it comes to Google, the expectations and restrictions are more detailed. First of all, you have to get a Google certification. This certificate is essential for every type of promotion. \
Besides this certificate, there are also some country-specific limitations that you must check based on your region.
When it comes to advertisements for physical casinos, it works the same way as on Facebook; you won’t face any difficulties.
As you can see, it’s a little more challenging to promote your platform on Google. However, this channel remains the most popular one among marketers.
Have a Good Hierarchy for Your Banners
When it comes to gambling banner ads, hierarchy is everything. If you want to increase the number of visitors to your website, you always have to keep the hierarchy of your banners in place. For example, your company’s logo should be well visible on your banner.
Additionally, you must have a good mix of pictures on screen. Always include a clear CTA on your banner. Make it easy to understand what a good proposition you offer potential clients.
Create a Sense of Urgency
This next tactic can be found in every market. Creating a sense of urgency is an essential part of every marketing plan.
You have to make your potential client take action. Try to make them interested in you right from the bat. However, leave space for curiosity and desire. This way, people will be quick to know and get whatever you’re selling.
Yes, this tactic isn’t one of the easiest. However, it’s one of the better working strategies for every business.
The online casino market has been rapidly growing over the past years. It’s one of the most profitable and desirable industries. However, like any thriving market, it comes with its challenges – one of which is an advertisement.
And though you may face some restrictions on your way, you still can make it work out for you. Fortunately, we’ve collected the best tips to help you achieve your goals. Just make sure to follow our recommendations for better results.