One of the most efficient ways to broaden your audience and boost sales is to optimize your Pinterest page for search engines. Pinterest is the most critical social media network for implementing SEO best practices.
When it comes to visual search engines, Pinterest is a great visual search engine since it allows the material to linger on for months rather than minutes. Use SEO to increase your brand’s Pinterest exposure, target relevant customers, and generate sales for your company. Are you all set to begin? How about we do this?
In 2022, Why Will Pinterest SEO Be Important?
If you have been blogging for five years or two months, you have to know how to use Pinterest SEO. Why? Pinterest is a search engine, not a social networking platform, and it uses an algorithm. Isn’t that what Google sounds like? Pinterest’s algorithm differs significantly from Google’s algorithm in several ways.
Because Pinterest is primarily a visual platform, you will want to make sure your content is presented in an appealing visual manner to your target audience. When you make a change, Pinterest notices it sooner than Google does.
Even though the standards are the same, the time it takes to receive substantial traffic through Pinterest is less than the time it takes to rank on Google.
It is time to look at Pinterest as a chance to broaden your audience rather than a weight you must bear. You will realize it was well worth it once you see the results.
Pinterest’s Guide to SEO
Incorporating keywords into the content is critical, just as it is for conventional web page SEO. On the other hand, Pinterest SEO takes things a step farther than standard SEO.
Proper picture formatting, stimulating target market interaction and allowing Pinterest’s unique features like the “Save” button and “Rich Pins” are all part of Pinterest SEO optimization.
All of this will be covered in the following Pinterest SEO recommendations. Allowing you to make the most of Pinterest’s potential as a marketing tool. Count me in.
1. Set Yourself Up To Succeed By Preparing Yourself For It
Tip #2 may be skipped if you have a business bank account and a validated website. What if that is not the case? If you want to get the most out of Pinterest, you will need these two things.
2. Create And Pin High-Quality, Attention-Grabbing Content To Your Boards
Quality content is the foundation of any SEO conversation, whether on Pinterest, your website, or another medium for the distribution of your ideas. It’s impossible to avoid it.
The fact is that search engines have become quite adept at predicting what consumers want to view. If you want to rank in the search engines, you cannot just stuff your site full of useless, poorly written content with a slew of keywords and hope. If you could go back to 1995, that may work, but in the present day, you need to generate something of actual worth.
The same can be said about the social media platform known as Pinterest. Your pins will not gain much attention if you do not have good material, to begin with. As a result, they will not engage in any of the above activities. They will not be motivated to follow you either. As a result, you will have a tough time naturally attracting the type of audience you are aiming for since Pinterest’s algorithm will recognize your soft material.
3. Search Engine Optimization (SEO)
Now it’s time to put everything you’ve learned about guided search into practice by checking out just what Googling has to say. Google’s free term planning tool lets you discover relevant keywords and phrases for your niche. As a result, you will have a better idea of which terms have a more significant amount of searches and less competition. Keyword planning may be aided by using free tools like Google Trends or premium ones like Mangools or Ahrefs, which can provide you with a wealth of information.
Even though this is a study of Google searches in general rather than Pinterest searches specifically, the data it provides is still helpful for a few reasons. Because of the sheer volume and quality of Google’s search data, it’s a good indicator of what the consumer demands to see, even if the correlation isn’t perfect. Second, Pinterest receives traffic from Google searches, so if your material is outstanding, you may get some outside visitors.
We could go on and on about SEO Sydney keyword research, but we will save that for another time. It is an enormous subject! That being said, it is critical to focus on long-tail keywords with high search volume yet low competition.
Focusing on “organic bamboo bed sheets” rather than just “bed sheets” as a search phrase is more specialized and may have less competition. Of course, if your product or service is so obscure that no one is looking for it, it won’t help you. You must find the right mix to get excellent traffic to your Pinterest page.
4. Use Hashtags If You Want
With modest origins on Twitter, the use of hashtags as a means of tagging material has expanded to every central social media platform, including Pinterest.
The maximum number of hashtags you may use in a single pin description is 20; however, you do not want to use over four. Using an excessive number of hashtags can make your post seem spammy.
The most crucial thing to remember is that your hashtags should be related to the material you are pinning. Your exposure won’t be harmed if you do that. Some Pinterest users feel this boosts the number of people who see your pins immediately after posting them.
On the day they revealed that hashtags would be supported on Pinterest. Pinterest released an official statement on hashtags.
5. Use The Rich Pins
To maintain current pricing, product descriptions, and other details on Pinterest, e-commerce businesses that utilize Rich Pins must use them. In other words, the system automatically updates the Product Rich Pin when you modify the price of a product on your website.
Customers who discover your shop via a link on Pinterest will not be disappointed if they arrive at a different price point than what they expected.
6. Upload Photographs To Your Site And Include A “Save” Button For Pinterest
Add the Pinterest “Save” button to photos on your website to boost traffic to the Pinterest page. Earn more followers and receive more exposure.
If you’re in the business of selling apparel or jewelry, your website probably has a slew of pin-worthy content. These photographs may be saved by clicking a “Save” button, which you can add to your site’s HTML code and make available to other pinners.
7. Take, For Example, The Advertising On Pinterest
Investing in Pinterest marketing campaigns to attract traffic and engage your audience may be worth your while. You may try out sponsored advertising without taking on considerable risk since they employ the Pay-Per-Click (PPC) model like Google Adsense.
8. Analyze Your Data And Use It To Your Advantage
Possessing a Pinterest business bank account offers you access to a wealth of information that may help you grow your company. You may use Pinterest statistics to uncover keywords that bring in traffic, lead to sales, and encourage interaction. And all of this is just the tip of the iceberg.
9. When Preparing Photos For Pins, Adhere To Best Practices
According to the most recent statistics, mobile devices account for 85 percent of all Pinterest traffic, which significantly impacts the ideal picture format. The optimum pin size is 1,000 pixels by 1,500 pixels, with a 2:3 ratio and a pin size of 1,000-pixel resolution by 1,500 pixels.
10. Add A Pinterest Tag On Your Website’s URL
When you add a Pinterest tag to your website, it keeps track of all the traffic that comes through Pinterest. Lets you see what each visitor does after they get to your site. It doesn’t matter whether you’re utilizing an organic strategy or paid advertisements; the Pinterest tag lets you measure that.
When it comes to SEO, adding a Pinterest tag won’t immediately impact. But the knowledge you acquire from monitoring conversions will be invaluable. Using the Pinterest tag, a business can see which terms bring in paying clients.
Conclusion
How does Pinterest’s SEO stack up against your website’s SEO, given all the hype about it? To put it another way, would the backlinks from Pinterest, which has a domain authority (meaning they’re “sort of a big thing” on the internet), help your website rank better?
Follow links increase your search engine rankings merely because they originate from a well-known source. A website’s search engine optimization will suffer if it contains no-follow links, such as those found on Pinterest profiles. If you’re posting from your account, it’s not those high website sites endorsing your efforts.